HOUSTON – A Texas billionaire is waging a campaign to educate college students about the importance of free enterprise, a concept he believes millennials don’t fully understand.

Robert McNair, owner of the Houston Titans, recently launched Centers for Entrepreneurism and Free Enterprise at the University of South Carolina, Rice University, Columbia College, Northwood University, Houston Baptist University and the University of St. Thomas in Houston in hopes of creating a “new generation of entrepreneurial leaders,” the Daily Caller reports.

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“We don’t educate our students on finances and economics, and as a result they get most of their information from media in 20-second soundbites,” McNair told the news site. “That leaves them with the impression that the government controls the economy and is the source of jobs.”

Many millennials seem to believe that “if there is an issue that needs to be dealt with, it’s the government that should deal with it,” he said. “I want them to understand that it is the private market that controls the economy and generates value.”

The Robert and Janice McNair Foundation is championing the free market ideas at a time when capitalism is considered a dirty word on many college campuses. The Daily Caller points to a Harvard University survey of millennials last year that shows more oppose capitalism than support it.

During a visit last fall to USC, his alma matter, McNair said the Free Enterprise centers aim to better educate students about the free-market principles that drive the American economy, and why private sector growth is key to a prosperous future.

“The reason there’s so many people who are frustrated and feel that the future is not bright is because the economy has not been growing at an adequate rate,” he said. “There’s simply not enough growth to create opportunities for young people coming into the marketplace, so you wind up with a lot of educated people who are unemployed or underemployed.”

McNair graduated from USC in 1958 before moving to Texas to start an auto leasing company. He later founded one of the world’s largest private energy companies, Cogen Technologies, before selling the company and founding the Houston Texans in 1999, according to the USC website.

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“I believe that many students at South Carolina probably can enjoy greater economic opportunity and financial success by being entrepreneurs rather than working for giant corporations,” he said. “But you have to understand how the system works.”

McNair, whose net worth is estimated at $3.5 billion, told the Daily Caller that students enrolled in the Free Enterprise centers will learn important concepts like “risk and reward,” “profit,” and “capital.” He believes that too many students are graduating college with the impression that the European economic model is superior to the capitalist U.S. system, despite stagnant growth abroad over the last few decades.

“When people ask what’s the importance of this, I say well, you know I have a football team. If my team doesn’t know the rules of the game, what chance of success would they have playing the game? It’s the same with students,” he said.

“They’re going into the private sector and they need to know what the rules are. Some of them are very basic, like risks-and-rewards and profit and capital. Being competitive, providing the most value at the lowest cost you can.”